Los Angeles, California. The year was 2011, and the mission was clear. We were fed up looking for “the one” that made us feel so damn good. Luxury quality hair products shouldn’t be so expensive, so we decided we’d make our own. Why should we hunt down that pure feeling of strong and silky hair, when we could have it every day, our own way? At Luseta, we make natural, salon-quality hair care affordable. It’s for everyone, everywhere, every hair.