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AGRITECHNICA 2025

OCTOBER 17 - 18, 2025

World Trade Center OculusNew York, NY
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Explore Beauty New York

Hey Beauty Lovers! We've put together all the details you need to explore and attend the inaugural Beauty New York. We can't wait to welcome you to the Biggest Week In Beauty at the World Trade Center Oculus.

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Brands
Meet the brands activating at the inaugural Beauty New York.
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Experiences
Preview all the brand activations, photo ops, MasterClasses and more that await you.
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MasterClasses

Get tips & insider secrets from the hair, makeup & skincare pros behind your fave celebs PLUS learn how to break into the industry from executives who've done it!  Your glow up and dream career is awaiting you at Beauty New York. 

Photo Opportunity: It's A Manhattan Makeover
Experience

Photo Opportunity: It's A Manhattan Makeover

Saturday, Oct 18, 2025
3:00 PM - 12:00 AM | Europe/Berlin
Photo Opportunity: Beauty New York Letters
Experience

Photo Opportunity: Beauty New York Letters

Friday, Oct 17, 2025
7:00 PM - 1:00 AM | Europe/Berlin
Breaking In & Moving Up: Careers in Beauty
MasterClass

Breaking In & Moving Up: Careers in Beauty

Friday, Oct 17, 2025
9:00 PM - 9:45 PM | Europe/Berlin
World Trade Center Oculus | MasterClasses
Sponsor (1)
Cosmetics Executive Women
Meet Your Skin Goals For Life with Dr. Dennis Gross Skincare
MasterClass

Meet Your Skin Goals For Life with Dr. Dennis Gross Skincare

Friday, Oct 17, 2025
11:00 PM - 11:45 PM | Europe/Berlin
World Trade Center Oculus | MasterClasses
Sponsor (1)
Dr Dennis Gross
The Art of Skin: Mastering Prep and Dimension
MasterClass

The Art of Skin: Mastering Prep and Dimension

Saturday, Oct 18, 2025
4:00 PM - 4:45 PM | Europe/Berlin
World Trade Center Oculus | MasterClasses
Beauty New York Charm Bar
Experience

Beauty New York Charm Bar

Friday, Oct 17, 2025
7:00 PM - 1:00 AM | Europe/Berlin
World Trade Center Oculus | The Beauty Bar presented by Unilever
Sponsor (1)
Outcharmed
BNY Gift Bag Pick Up
Experience

BNY Gift Bag Pick Up

Saturday, Oct 18, 2025
3:00 PM - 12:00 AM | Europe/Berlin
Sponsor (1)
Luseta Beauty
The Beauty Bar presented by Unilever
Experience

The Beauty Bar presented by Unilever

Friday, Oct 17, 2025
2:00 PM - 8:00 PM | Europe/Berlin
Sponsor (1)
Unilever
Photo Opportunity: It's A Manhattan Makeover
Experience

Photo Opportunity: It's A Manhattan Makeover

Saturday, Oct 18, 2025
3:00 PM - 12:00 AM | Europe/Berlin
Photo Opportunity: Beauty New York Letters
Experience

Photo Opportunity: Beauty New York Letters

Friday, Oct 17, 2025
7:00 PM - 1:00 AM | Europe/Berlin
Breaking In & Moving Up: Careers in Beauty
MasterClass

Breaking In & Moving Up: Careers in Beauty

Friday, Oct 17, 2025
9:00 PM - 9:45 PM | Europe/Berlin
World Trade Center Oculus | MasterClasses
Sponsor (1)
Cosmetics Executive Women
Meet Your Skin Goals For Life with Dr. Dennis Gross Skincare
MasterClass

Meet Your Skin Goals For Life with Dr. Dennis Gross Skincare

Friday, Oct 17, 2025
11:00 PM - 11:45 PM | Europe/Berlin
World Trade Center Oculus | MasterClasses
Sponsor (1)
Dr Dennis Gross
The Art of Skin: Mastering Prep and Dimension
MasterClass

The Art of Skin: Mastering Prep and Dimension

Saturday, Oct 18, 2025
4:00 PM - 4:45 PM | Europe/Berlin
World Trade Center Oculus | MasterClasses
Beauty New York Charm Bar
Experience

Beauty New York Charm Bar

Friday, Oct 17, 2025
7:00 PM - 1:00 AM | Europe/Berlin
World Trade Center Oculus | The Beauty Bar presented by Unilever
Sponsor (1)
Outcharmed
BNY Gift Bag Pick Up
Experience

BNY Gift Bag Pick Up

Saturday, Oct 18, 2025
3:00 PM - 12:00 AM | Europe/Berlin
Sponsor (1)
Luseta Beauty
The Beauty Bar presented by Unilever
Experience

The Beauty Bar presented by Unilever

Friday, Oct 17, 2025
2:00 PM - 8:00 PM | Europe/Berlin
Sponsor (1)
Unilever
Photo Opportunity: It's A Manhattan Makeover
Experience

Photo Opportunity: It's A Manhattan Makeover

Saturday, Oct 18, 2025
3:00 PM - 12:00 AM | Europe/Berlin
Photo Opportunity: Beauty New York Letters
Experience

Photo Opportunity: Beauty New York Letters

Friday, Oct 17, 2025
7:00 PM - 1:00 AM | Europe/Berlin
Breaking In & Moving Up: Careers in Beauty
MasterClass

Breaking In & Moving Up: Careers in Beauty

Friday, Oct 17, 2025
9:00 PM - 9:45 PM | Europe/Berlin
World Trade Center Oculus | MasterClasses
Sponsor (1)
Cosmetics Executive Women
Meet Your Skin Goals For Life with Dr. Dennis Gross Skincare
MasterClass

Meet Your Skin Goals For Life with Dr. Dennis Gross Skincare

Friday, Oct 17, 2025
11:00 PM - 11:45 PM | Europe/Berlin
World Trade Center Oculus | MasterClasses
Sponsor (1)
Dr Dennis Gross
See all MasterClasses

Download The Mobile App

Your pocket-sized Beauty New York Event Guide has arrived. With the app you will:

💄Discover the brands, sponsors and experiences that await you at the event​​

🔔 Keep in-the-know with event alerts so you never miss a beat ​​

🗺️ Strut through the event confidently with the interactive map​

App store
Google play
IPhone phone


Follow Along Beauties

Sponsors

Daily Front Row
Daily Front Row
Glamsquad
Glamsquad
Luseta Beauty
Luseta Beauty
Unilever
Unilever
World Trade Center Oculus | 49

Frequently Asked Questions

Check out our FAQs for general questions about the event. If you still can’t find the answer you are looking for please contact us at ​info@beautynewyork.com.

Are there still tickets available?
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How do I sign up for MasterClasses
I have a VIP Platinum ticket, how do I redeem my complimentary MasterClass?
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